PROJECTS
INTEGRATED MARKETING COMMUNICATIONS PLAN
social media plan and samples
Based on research I found that the media used in the target market for Cruze Farm users is Instagram, TikTok, and Facebook. After these findings, I focused the digital marketing plan on paid META advertisements, organic posts on all three platforms, and TikTok influencers. The goal of the paid META advertisements is to build brand awareness, location awareness, and increase reach. The advertisement on the left shows a sample of a paid META advertisement. This advertisement has a tagline and a picture to focus on the experience and memories created that the customers love about Cruze Farm.
The pictures on the right show sample organic Instagram posts and the feed. The goal of is to use a mix of user-generated content with high quality experiential pictures. Based on research I found that customers value the experience that Cruze Farm has to offer. It is crucial to include experiential images in the feed while incorporating the iconic colors and gingham to reinforce the brand. Another important tactic is to interact and build relationships with customers through the pages. This can be done through commenting on tagged posts, reposting tagged posts and responding to comments.
Visual Marketing Projects
This design promotes Milkshake Monday at the University of Tennessee and features the colors and checkerboard. To make it stand out on social media, a graphic of one of the Deans handing out a milkshake was added, making the design more dynamic.
I designed my own logo with simplicity and elegance in mind. To achieve this, I opted for navy blue as it embodies these qualities. Additionally, I created a pattern that guides the eyes from the top of the "C" to the "A" and then to the full name, forming a satisfying "Z" shape.
T-SHIRT CHAIR
T-shirt samples
These are t-shirt designs for the sorority Pi Beta Phi that I made during my time as t-shirt chair. The first design is for Parents Weekend, the goal for this design was to incorporate iconic buildings of Knoxville and Pi Beta Phi. I also wanted to give it a vintage sport look so that is why I chose that font design. The next design is a pair of sweatpants. The goal was to create cute simple Pi Beta Phi merchandise that had symbols only Pi Phis would know. So it has their mascot the angel and the year they were founded. I wanted fun 80's colors and holographic. The next design is the Semi-Formal shirt. This shirt has the venue of where it was and the date. The goal of this shirt was to create an image of that night. Including the people dancing, the venue and the date show that. The final design is a Tennessee themed sweatshirt. I wanted to make a vintage smokey and Pi Phi shirt. The actual print came out like the image a little worn down to look vintage. I also added the old smokey mascot image on it.