top of page

RESUME

PROFESSIONAL EXPERIENCE

DISTRICT SALES LEADER

March 2024- Current

PepsiCo Frito-Lay

I manage a $12.9M Greenville Sales District, which includes 152 accounts such as Walmart, Harris Teeter, and Publix. The district has performed at 98.3% to plan which has moved YTD sales from 94.9 in Q1 to 97.0% to plan through period 8. I rank 45 in the country on SCI which is top 4% in the country on service as scheduled 99.5%, service to standard 97.1%, and standard to growing calls over prior year 106.2%. I lead a team of 14 members to improve sales, efficiency, and CMA, and we work in the market to understand customer needs and drive growth. I also collaborate with Key Account Managers to ensure compliance and conduct regular meetings to assess performance and marketing strategies. Additionally, I conduct interviews and hiring events for new candidates.

MARKETING SUBJECT MATTER EXPERT

April 2024- Current 

PepsiCo Frito-Lay

Attend monthly meetings with the Atlantic Region Execution Manager and other Marketing SMEs from different zones to discuss execution priorities for the Marketing Playbook. Deliver presentations every two weeks in zone-wide meetings on the current period's execution using POET (Product Ordering and Execution Tool), which includes reinforcing POET open and close deadlines, instructing the team on how to use POET overlap tracking tools and gap planning tools, and sharing best practices on POS, IRCs, national and innovation execution priorities.

FRONLINE LEADER ONBOARDING TRAINER

April 2024- Current 

PepsiCo Frito-Lay

I focus on building world-class selling and leading capabilities to develop strong leaders. I meet new leaders where they are and provide them with what they need to build and abilities that can adapt to constant changes in the world and our business. I connect with the trainee at the end of each week to determine priorities and review the plan for the week. I provide continuous support and encouragement throughout their career at Frito Lay.

SALES ASSOCITAE

July 2023- March 2024

PepsiCo Frito-Lay

I oversaw the daily operations of the frontline sales division, managing a team of route sales representatives and full-time merchandisers. I fostered B2B customer relationships, achieved sales benchmarks, and evaluated customer service. I increased mini district performance in all key performance indicators and was recognized for outperforming the region in 8 out of 10 business units. I introduced innovative tactics to invigorate sales expansion and participated in a market tour with the zone business team.

MARKETING PROJECT MANAGEMENT INTERN

May 2021 - July 2021

Gojo Industries, The Makers of Purell 

I developed a competitive analysis for counter mount soap dispensers which were used in the development of the next-generation dispensing systems. I researched competitive counter mount technology that influenced key focus areas for future innovation. I facilitated a sustainability project to investigate potential opportunities to reduce the use of plastics through Loop to make Gojo a more sustainable and eco-friendly company. I organized a customer segmentation project to better understand market penetration in the counter mount dispensing category.

INTEGRATED MARKETING COMMUNICATIONS PROJECT

August 2022 - December 2022

Developed a 50-page comprehensive integrated contra seasonal marketing communications plan for Cruze Farm, a well-known ice cream chain in east Tennessee.

Our team worked together to perform research and interpret customer data to develop branding, positioning, and IMC strategies. I planned out weekly team meetings and delegated tasks to manage time. Our team presented the plan to business owners so they can utilize strategies in their marketing plan.

EMAIL AUTOMATION MARKETING PROJECT

August 2020- December 2020

Led a 5-member team to develop and carry out a digital marketing email automation program for a local business. We consulted with the business to understand their needs and to focus the team on achieving the project deliverable of increasing the number of returning clients. The plan was chosen over all other submissions by the business to execute. The company implemented the digital marketing project that achieved desired client increase

  • Critical Thinking Excel Advanced Certification  

  • Microsoft Excel Advanced Certification

  • Photoshop 2022 Essential Training

  • ExperienceInnovation™ | Learn

  • Dean's list Summa Cum Laude Fall 2019- Present

CERTIFICATIONS & ACCOMPLISHMENTS

EDUCATION

THE UNIVERSITY OF TENNESSEE

KNOXVILLE, TN

August 2019 - May 2023

 

I graduated from the University of Tennessee. I am studied marketing with a collateral in leadership. I was involved in numerous organizations on campus. Including: American Marketing Association, Business Fraternity Alpha Kappa Psi, and Pi Beta Phi. I have demonstrated leadership in my role as T-shirt Chair for Tennessee Gamma, Pi Beta Phi, I was responsible for leading committee meetings, developing and implementing designs for dozens of events. 

Istituto Lorenzo de’ Medici                                                                                                                              

 

FLORENCE, ITALY

May 2022 - July 2022

This past summer I studied marketing in Florence Italy and was able to develop intercultural communication, cultural awareness and adaptability. I took 3 courses here, Wine Marketing, Fashion Buying Concepts and Italian culture. In my classes I had the opportunity to visit local companies to learn about marketing in Italy and how it differs from American business practices.

bottom of page